Teaching · For Tutors · Business

$400 of ads, three clients.
Did it pay?

Type what a campaign cost and the clients it brought. The calculator shows the return, the cost per client and when it paid for itself.

Check my campaignWhat you get
$12one-time · every device you sign in on
Buy · $12

Included with Caveat Classroom and Whole-school licenses. Or get it in the Tutoring business kit, $69 for 80 items.

The tutor marketing ROI calculator

The worked example is a $400 back-to-school ad campaign that brought three clients. Nothing you type leaves this browser.

Loading the calculator. If nothing appears, turn on JavaScript.

What you get

Teaching · For Tutors$12 · included with Classroom and Whole-school licenses

What you finish with
The campaign’s return on investment, revenue per dollar spent, cost per client, payback in months and break-even client count, with a month-by-month running total. It prints as a one-page summary.
Who it is for
Independent tutors and tutoring center owners deciding whether to repeat, grow or drop a campaign.
Format
Browser calculator for a phone, tablet or computer, by touch or keyboard. Prints a summary; downloads a spreadsheet (.csv); export and import a file.
Access
$12 one-time, yours on every device you sign in on; the tool opens once you are signed in with it. Included with Caveat Classroom and Whole-school licenses. Also in the Tutoring business kit ($69) and the Teaching Suite pass ($199), and 1 more bundle. Everything you type stays in this browser; nothing is sent to Caveat.
Where it lives
The For Tutors space in Caveat Teaching.
Support
Questions, a correction or a request: team@caveatacademic.com.

How to use it

  1. Type what the campaign cost.
  2. Add your hours, if you count them.
  3. Count the clients it brought.
  4. Add their monthly revenue and stay.
  5. Repeat what clears break-even.

Check my campaign

How the return is worked out

Profit from the campaign’s clients against what it cost.

The worked example: back-to-school adsCost$580$400 + 6 h at $30Revenue$5,7603 clients × $320 × 6 moGross profit$5,069after 12% direct costsROI774%(profit − cost) ÷ costThe worked example: back-to-school adsCost$580$400 + 6 h at $30Revenue$5,7603 clients × $320 × 6 moGross profit$5,069after 12% direct costsROI774%(profit − cost) ÷ cost
Return counts the profit a campaign’s clients bring over their stay, not the inquiries it drew.

Profit, not revenue

A campaign that brings $5,000 of sessions has not earned $5,000: each session has fees, materials or travel. The return here is measured on gross profit, revenue after those direct costs, so a campaign is compared with what it really adds.

Over the client’s stay

Tutoring clients pay month after month, so a campaign that looks costly in its first month can pay off well over a school year. The payback month and the running total show when the cost is covered.

Sources

  1. U.S. Small Business Administration. Calculate your startup costs; Manage your finances; Break-even point (sba.gov).
  2. Internal Revenue Service. Self-Employed Individuals Tax Center and Publication 334, Tax Guide for Small Business (irs.gov).
  3. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: teachers, tutors and instructors, pay and work schedules (bls.gov/ooh).
  4. U.S. Small Business Administration. Marketing and sales: set a budget and measure results (sba.gov).

Arithmetic on your own figures. Your entries stay in this browser. Support: team@caveatacademic.com.