Teaching · For Tutors

Monthly plans that pay
what they look like they pay.

Subscriptions smooth out a tutor’s income, but a plan priced by the session can pay far less once prep, notes and travel are counted. Set out each plan with its price, sessions and the minutes around them, plus how many families you expect and how many cancel. The planner shows the real hourly rate, the month’s revenue and hours and what an average subscriber is worth.

Plan a subscriptionWhat you get
$12one-time · every device you sign in on
Buy · $12

Included with Caveat Classroom and Whole-school licenses. Or get it in the Tutoring business kit, $69 for 80 items.

Subscription plans

The worked example is made up: a weekly plan, a twice-weekly plan and a 30-minute homework help plan that pays $28 an hour once prep is counted. Saved on this device only.

Loading the plan form. If nothing appears, turn on JavaScript.

What you get

Teaching · For Tutors$12 · included with Classroom and Whole-school licenses

What you finish with
A record per subscription plan: name, monthly price, sessions a month, session length, prep minutes, expected subscribers, monthly cancellation rate, target hourly rate and five written policies. Works out the rate per session and per hour with prep, monthly revenue and hours, average months a subscriber stays and what that brings; totals revenue and hours a week across plans; flags plans under the target rate, cancellation over 10 percent a month and missing policies.
Who it is for
Independent tutors and small tutoring businesses setting up monthly plans.
Format
Browser planner with a saved record per plan. Prints one plan, every plan in a table or a blank planning sheet; downloads a spreadsheet (.csv); exports and imports a file.
Access
$12 one-time, yours on every device you sign in on; the tool opens once you are signed in with it. Included with Caveat Classroom and Whole-school licenses. Also in the Tutoring business kit ($69) and the Teaching Suite pass ($199), and 1 more bundle. Everything you type stays in this browser; nothing is sent to Caveat.
Where it lives
The For Tutors space in Caveat Teaching.
Support
Questions about access, an order or a correction: team@caveatacademic.com.

How to use it

  1. Enter the plan as you would sell it.
  2. Count prep, notes and travel honestly.
  3. Set the rate you need per hour.
  4. Fix any plan under that rate.
  5. Write the five policies before launch.

Plan a subscription

Count every minute

The same $60 session, three ways to count itCountingMinutesPer hourSession time only60$60.00With 15 minutes of prep and notes75$48.00With prep and 20 minutes of travel95$37.89The same $60 session, three ways to count itSession time onlyMinutes: 60Per hour: $60.00With 15 minutes of prep and notesMinutes: 75Per hour: $48.00With prep and 20 minutes of travelMinutes: 95Per hour: $37.89
Counting only the session overstates the rate. The planner counts prep, notes and travel as part of each session.

How long subscribers stay

If a share of subscribers cancels each month, the average subscriber stays about one divided by that share: 5 percent a month means about 20 months, 15 percent about 6.7. That figure times the price is what an average new family is worth, before costs.

Write the policies first

Missed sessions, pauses and cancellations cause most subscription disputes. Write each policy before the first family signs, send it with the first invoice and apply it the same way for everyone.

Sources

  1. U.S. Small Business Administration. Calculate your startup costs and pricing basics (sba.gov).
  2. Internal Revenue Service. Self-employed individuals tax center: estimated taxes on business income (irs.gov).
  3. Restore Online Shoppers’ Confidence Act, 15 U.S.C. 8401–8405: clear terms, consent and simple cancellation for recurring online charges.
  4. Fader, P. S. and Hardie, B. G. S. (2007). How to project customer retention. Journal of Interactive Marketing, 21(1).

The worked example is made up. Revenue here is before taxes and costs. Nothing you type is sent to Caveat. Support: team@caveatacademic.com.