Teaching · For Tutors · Business

Forty inquiries.
Nine families enrolled.

Type the families at each step from first message to enrollment. The calculator shows where they drop away and what fixing that step is worth.

Check my conversionWhat you get
$12one-time · every device you sign in on
Buy · $12

Included with Caveat Classroom and Whole-school licenses. Or get it in the Tutoring business kit, $69 for 80 items.

The tutoring inquiry conversion calculator

The worked example is a tutor’s September: 40 inquiries, 26 calls, 15 trials, 9 enrolled. Nothing you type leaves this browser.

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What you get

Teaching · For Tutors$12 · included with Classroom and Whole-school licenses

What you finish with
The conversion rate at each step and overall, the weakest step with a practical next move, the families a ten-point lift there would add, and the inquiries a month your target takes. It prints as a one-page summary.
Who it is for
Independent tutors and tutoring center owners who get enough inquiries but not enough enrollments, or who want to know how much marketing a growth target needs.
Format
Browser calculator for a phone, tablet or computer, by touch or keyboard. Prints a summary; downloads a spreadsheet (.csv); export and import a file.
Access
$12 one-time, yours on every device you sign in on; the tool opens once you are signed in with it. Included with Caveat Classroom and Whole-school licenses. Also in the Tutoring business kit ($69) and the Teaching Suite pass ($199), and 1 more bundle. Everything you type stays in this browser; nothing is sent to Caveat.
Where it lives
The For Tutors space in Caveat Teaching.
Support
Questions, a correction or a request: team@caveatacademic.com.

How to use it

  1. Count new-family inquiries for the period.
  2. Count intro calls and trial sessions.
  3. Count the families who enrolled.
  4. Add a target, if you have one.
  5. Work on the weakest step first.

Check my conversion

How conversion is measured

Each step as a share of the one before.

The worked example: SeptemberInquiries40SeptemberIntro calls65%26 of 40Trials57.7%15 of 26Enrolled60%9 of 15 · 22.5% overallThe worked example: SeptemberInquiries40SeptemberIntro calls65%26 of 40Trials57.7%15 of 26Enrolled60%9 of 15 · 22.5% overall
Each step is a share of the one before; multiply them for the overall rate.

Why step by step

An overall rate says how many inquiries become clients, but not why. Splitting the path into steps shows where families stop: no reply to the first message, a call that does not end in a booking, or a trial that does not turn into a plan. Each needs a different fix.

Count the same way each month

Count families rather than messages, and put each family at the furthest step it reached in the period. With the same rules every month, a change in one step is real and not a change in counting.

Sources

  1. U.S. Small Business Administration. Calculate your startup costs; Manage your finances; Break-even point (sba.gov).
  2. Internal Revenue Service. Self-Employed Individuals Tax Center and Publication 334, Tax Guide for Small Business (irs.gov).
  3. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook: teachers, tutors and instructors, pay and work schedules (bls.gov/ooh).
  4. U.S. Small Business Administration. Marketing and sales: track leads and measure results (sba.gov).

Arithmetic on your own counts. Your entries stay in this browser. Support: team@caveatacademic.com.